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Sunday, June 5, 2011

A Reasoned Response to Games Workshop

I found this video on the Beasts of War site.  It is quite a reasoned and thoughtful open letter to GW imploring it to change its' business practices.  It is telling that this entreaty is from a business (Miniwargaming) that by their own admission makes most of its' money from GW products.  One can only draw the conclusion that they see GW's current practices as damaging in the long run for not only GW viability, but also for their own bottom line.

I would hesitate to think that this will make any difference to the way GW operations work however.  Corporate entities are generally slow to change and don't always act in their own best interest (although they think they are).  I am sure that GW is confident that because it basically created the industry, it is in a solid position for the future.  However, history is littered with companies that could not keep up with the times and fell by the wayside after beginning their lives as industry leaders (Atari, Commodore, Xerox, Pan-Am).

It will be interesting to see where GW goes in the coming months.  As they seek to use new technology to sell and promote their product, they make themselves more open to public outcry and criticism.  I am thinking of the flooding of their Facebook page recently.  It remains to be seen whether the big giant heads at GW listen or ignore the clamour at their front gates.

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